Olympic Rubber Coated E-Z Lift Plates – Ivanko (ROEZH)

Ivanko ROEZH Olympic Rubber Coated E-Z Lift Plates – After their phenomenal test run in select health clubs in the UK, Ivanko brought their yellow, blue and red rubber coated ROEZH Olympic plates to clubs here in the US. These colored barbell plates brought fresh color to an already beautiful grip plate and in the process allowed club owners to brighten up their weight rooms breathing new energy into facilities everywhere. Whether it is the gray iron, black or colored rubber ROEZH “revolver plates”, Ivanko is thought to have the most aesthetically pleasing grip plate design on the market. Combine that with the most stringent manufacturing and quality control guidelines in the fitness industry and you’ve got a product that not only looks great but will provide years and years of trouble free use in a commercial environment.

As Tom Lincir, President and founder of the Ivanko Barbell Company, was once quoted as saying “It doesn’t take much more money, time and sweat to take a step back and do a little homework in order to design away some of the weaknesses and flaws before offering your innovation to the marketplace.” This rings true with the entire Ivanko line of products, but especially so with their rubberized ROEZH Olympic gripping plates. From their proprietary virgin rubber formulation that is odor free and extremely tear resistant to the process in which they permanently bond the rubber to the cast iron core, Ivanko perhaps more than anyone in the industry has “done their homework” to ensure they produce nothing but the most innovative, most long lasting free weight equipment on the planet. And since they’ve been around since 1967, they’ve had more time than almost anyone to get it just right. When they say “Engineered Passion”, no truer words were ever spoken.